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Keystone Dermatology
A local dermatology office wanted to address a well known issue in their industry, scheduling appointments. The Covid 19 pandemic made things worse, pushing appointment availability months out. Through discussions with the client, we uncovered a significant number of conditions could be treated through virtual check-ups... so we created ads to showcase the ease of receiving quality care, online.
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I also created an unofficial mascot, the mole, who was a recurring character in these spots, as well as additional marketing / communications to patients.
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