Bob Fisher Chevrolet

Creating unique local car dealerships can be a tough task, especially when it comes to TV advertising. To show the difference of what you can expect to find at Bob Fisher Chevrolet we used the analogy of fishing (in this case, fishing for trucks from the back of a Silverado). You might to be able to find trucks elsewhere, but the ones from Bob Fisher are bigger, better, and worth taking home.

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The 3D "truck-fish" and branding theme was utilized across the website, print advertising, billboard, and TV commercials.